Buick, the fastest-growing major automotive brand in the United States, posted its 13th consecutive month of year-over-year retail sales gains in October, with a 36 percent increase. The brand’s retail sales have grown 50 percent to date in 2010, driven by customer demand for LaCrosse, Enclave and the new Regal. Total Buick sales are up 39 percent compared to the same period a year ago and 55 percent year to date.
“Buick’s sales momentum is fueled by continuing strong interest in LaCrosse, Enclave and the all-new Regal,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “These models are attracting new customers to Buick, with nearly 42 percent sales coming out of a non-GM make.”
LaCrosse October retail sales were up 41 percent year over year and 158 percent for the calendar year to date. Total sales for LaCrosse were up 37 percent year over year and 162 percent year to date.
Enclave also saw an increase in retail sales, up 52 percent versus October 2009 and up 25 percent year to date for its second-best month of the year. Likewise, total sales for the luxury crossover were up 53 percent for the month and 30 percent so far this year.
Regal also is a big draw in Buick showrooms, with interest fueled in part by accolades from the automotive press. Regal is a semifinalist for the 2011 North American International Car of the Year awards, as voted by a jury of 50 automotive journalists from the United States and Canada.
Beginning on Nov. 4, owners of the new Regal and other 2011 Buick models can access their vehicle information and OnStar services from their smart phones. The myBuick and OnStar MyLink applications, available as free downloads, will provide drivers with unprecedented connectivity to their vehicles from their Android or Apple iPhone device.
Buick is attracting attention to its new, modern line-up through strategic partnerships with Food & Wine and Travel + Leisure magazines, hosting a “cultural discovery” tour that engages consumers through premium lifestyle events. The 10-city tour introduces Buick to a group of select consumers, through test drives of the new 2011 Buick Regal. Attendees have the chance to learn culinary secrets from two of the top chefs in the United States, Bravo-TV Top Chef Masters Season Two winner Marcus Samuelsson and Food & Wine’s 2008 Best New Chef Michael Psilakis.
