Cadillac continued to gain strength in the U.S. luxury auto market, posting a total of 12,620 sales in September. This is an 11 percent increase from a year ago, and the eighth consecutive month of year-over-year sales gains for the brand. For the third quarter of 2010, total sales were up 65 percent over 2009.
As a result, Cadillac continues to be the fastest-growing luxury brand in the U.S. Calendar year to date, Cadillac sales are up 44 percent and the brand has gained more than 2 percentage points of market share in the luxury segment.
Much of that growth can be attributed to SRX and CTS, which account for two-thirds of all Cadillac sales.
“The CTS and SRX have been key to attracting new customers to the Cadillac brand,” said Kurt McNeil, vice president of Cadillac Sales and Service, “and exemplify our commitment to be the leader in the luxury segment.”
Total SRX sales increased 41 percent in September. Calendar year to date, SRX sales are up 319 percent, making it fastest-growing luxury nameplate for 2010.
CTS sales rose 8 percent in September and are up 12 percent calendar year to date over 2009. Consumer demand for the CTS has grown with the addition of the all-new 2011 CTS Coupe, which recently joined the CTS Sport Sedan and CTS Sport Wagon.
The New York Times recently called the CTS Coupe “a brazen slap to the face of genteel luxury coupes…. Several bowled-over onlookers said the Cadillac looked like an auto-show dream car. All angular, meaty slabs, with tiny windows that could be portals for laser gunsights, the Cadillac looks as if a stealth bomber just touched down in the neighborhood.”
