Cadillac continued to gain strength in the U.S. luxury auto market as the brand posted total U.S. sales in August of 12,689, up 83 percent from the same month a year ago.
Much of that gain has been fueled by consumer demand for Cadillac vehicles, resulting in retail sales gains of 83 percent in August, the seventh consecutive month of total sales gains.
Cadillac total U.S. sales through August have risen 50 percent, compared to the first eight months of last year. Cadillac gained more than 2 percentage points of share in the U.S. luxury market through July – making it the fastest-growing luxury brand – and is expected to gain ground again in August.
“Cadillac has an impressive line-up that continues to attract returning and new luxury buyers to the brand,” said Kurt McNeil, vice president of Cadillac Sales and Service. “Whether someone is looking for a luxury sedan, coupe, crossover or SUV, Cadillac now has a product offering that’s commanding attention.”
Total SRX crossover sales are up 209 percent, while retail sales rose 410 percent – the 12th straight month of triple-digit retail sales increases. SRX has been gaining market share in the mid-size luxury crossover segment since its redesign for the 2010 model year.
CTS sales rose 61 percent in August and are up 13 percent calendar year to date over 2009. Consumer demand for CTS has been bolstered by the arrival of the all-new 2011 CTS Coupe, which recently joined the CTS Sport Sedan and CTS Sport Wagon.
Escalade sales also rose in August, up 15 percent from the same month last year.
During the week of August 16, the CTS Coupe Premiere Week was held at Cadillac dealerships across the U.S. The events highlighted the design and performance of the Coupe, which competes against the BMW 335i Coupe, Mercedes-Benz E350 Coupe and Audi A5.
“Cadillac’s CTS-V Coupe makes German rivals look like taxis,” according to a Wall Street Journal review of the high-performance V-Series model of the CTS Coupe. “The entertainment factor is off the charts in the CTS-V.”
