Aston Martin is set to enter São Paulo with a new dedicated dealership, focusing on this prime position to directly serve Brazil and the eastern region of South America.
This important move in the luxury manufacturer’s expansion plans further strengthens the British marque’s representation in this growing overseas market. A stunning, newly built showroom will officially open on 19 August after a private inauguration dinner the prior evening at an exclusive venue in downtown São Paulo.
Aston Martin customers and enthusiasts will then be able to view and test-drive selected models from the full range consisting of the V8 and V12 Vantage, DB9, DBS and race-proven new four-door Rapide. In addition to the customer reception area and new car gallery, an approved service centre will also be in operation to cater to the needs of Aston Martin owners throughout the region.
Dr. Ulrich Bez, Aston Martin Chief Executive, said: “São Paulo and Brazil represent one of Aston Martin’s strongest and most important emerging markets. It should come as no surprise then, that a culture so passionate about luxury, beauty and quality should be home to the largest Aston Martin dealership on the continent. This is where Aston Martin must be in order to truly stand the test of time, and I have every confidence that Aston Martin São Paulo is the right organization to represent our brand.”
Sergio Habib, Dealer and Importer Principal of Aston Martin São Paulo, said: “With Brazil expected to close 2010 as the fourth largest car market in the world, I am honoured that São Paulo will be helping Aston Martin establish itself in South America. Such an exclusive brand will find itself very comfortable here among the sophisticated shops and cosmopolitan atmosphere of our Jardins location.”
Aston Martin maintains a global network of 127 dealerships in 36 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered into Chile, Poland, Croatia, Czech Republic and Taiwan with plans to open in Greece, South Korea & Sweden whilst seeking continued growth in emerging markets such as China and the Middle East.
