Subaru of America, Inc. posted its best July sales in history with 23,983 vehicles sold in July 2010 – a 10-percent increase over July 2009 sales of 21,839 units. Year-to-date sales totaled 149,943 units compared with 115,145 units sold through the same period last year – marking a 30-percent increase.
The Subaru Outback continues to be the stellar performer for the company selling 9,030 units in July 2010 – resulting in an astounding 82-percent increase over July 2009. The Subaru Legacy also continues to increase sales with a 37-percent improvement over July 2009 with 3,208 units sold in July 2010.
“It was great to exceed and build on last year’s record results considering that last year’s Cash for Clunkers program was very successful for Subaru,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our products continue to attract both loyal Subaru owners and a larger than ever group of conquest customers.”
“Subaru continues to outperform the industry by offering the type of long-term value consumers are demanding,” said Thomas J. Doll, executive vice president, Subaru of America, Inc. “Our customers do their research and when they purchase Subaru vehicles they know they are rated Top Safety Picks by the Insurance Institute for Highway Safety, are number one in terms of residual value by Automotive Lease Guide and are consistently ranked in the top spot by well know Consumer Buyer Guides.”
