Chevrolet and USAA, a financial services provider for the military community, provided more than 21,000 discounts, for a total value of $24 million, to help U.S. troops and their families purchase a new Chevrolet in 2009. The result contributes to the industry’s best military discount program: the USAA and General Motors joint discount program offers the largest selection of vehicles and family-member eligibility of any car company.
“We are committed to offering military professionals and their family members the best value in the industry,” said Mark Degnan, General Motors director of Local Advertising and Marketing. “Personally, with a brother and a nephew in active duty in Iraq, I am proud to work for a company that recognizes service in the Armed Forces.”
“At USAA, we are focused on helping members of the military community make informed financial decisions, including the car buying process,” said Steve Thompson, assistant vice president, product management, USAA. “We are pleased we can help members save money through our exclusive discount offer for GM brands, including Chevrolet.”
Except for the $106,880 Corvette ZR1, every 2010 Chevrolet vehicle is eligible for both a GM Military Discount and an additional discount for USAA members. In most cases, the military affiliation discount can be combined with incentives available to the general public.
The GM Military Discount is offered to all active and Reserve members – and their spouses – of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. Discounts typically range between $500 and $4,000 off MSRP, the suggested retail price of the vehicle purchased. In 2009, Chevrolet supported more than 5,000 customers through the GM Military Discount program, for a cumulative value of more than $12 million.
The USAA discount for GM vehicles provides members an additional $750 discount per vehicle. In 2009, more than 15,500 USAA members took advantage of the discount to purchase a new Chevrolet, for a total value of almost $12 million. USAA also offers an additional $250 discount to members replacing a vehicle that has been declared a total loss by USAA insurance.
Below is an example of the military affiliation discounts that are available:
| Chevrolet Camaro 1LT (with optional equipment) | Chevrolet Equinox LTZ | Silverado Crew Cab LTZ 2WD | |
| MSRP* | $ 26,530.00 | $ 28,965.00 | $ 39,670.00 |
| GM Military Price | $ 25,844.88 | $ 28,058.00 | $ 37,561.01 |
| USAA discount | $ 750.00 | $ 750.00 | $ 750.00 |
| Price paid | $ 25,094.88 | $ 27,309.23 | $ 36,811.01 |
| Total value | $ 1,435.12 | $ 1,655.77 | $ 2,858.99 |
* Tax, title, license, dealer fees and optional equipment extra
Military personnel can go to gmmilitarydiscount.com for more information, to apply for a discount code and to find the military price for the vehicle of their choice. More information about USAA’s GM discount and comprehensive auto buying services is available at http://tiny.cc/khujd.
“The military program is a key part of our commitment to support the troops,” says Degnan. “We appreciate the opportunity to do something for those that do so much for us.”
