Buick total sales were up 36 percent in April compared to the same month last year, posting its seventh straight month of U.S. sales increases. Retail sales were up 42 percent for the month.
Sales were led by the Enclave and LaCrosse, which continue to broaden the appeal of Buick to new audiences. The LaCrosse, Buick’s luxury sedan, saw a 237 percent increase and the Enclave saw a 29 percent increase in retail sales in April.
“We are pleased to see that for the seventh straight month Buick has had double digit year-over-year sales increases,” said Brian Sweeney, U.S. vice president of Buick-GMC sales. “The LaCrosse and Enclave continue to appeal to buyers searching for a premium vehicle without the premium price.”
Redesigned from the ground up, the LaCrosse is continuing the momentum started by the Enclave. For the first quarter in 2010, 42 percent of Buick sales came from non-GM makes.
This spring, Buick will launch the 2011 Regal sports sedan to extend the Buick line-up. The Regal’s development is rooted on the award-winning Opel Insignia – 2009 European Car of the Year – and will bring all of the Insignia’s award-winning design, technology and European-inspired performance capabilities to the American market.
The Buick Regal is already attracting strong praise from auto critics. The Detroit News’ automotive critic Scott Burgess stated that, “the Regal has the soul of the thoroughbred. And that’s where the fun starts.”
