Thoroughbred horses meet horsepower as the Ram Truck Brand makes a grand entrance on the track and in the winner’s circle for the 136th Kentucky Derby at Churchill Downs. From the Ram Truck logo placement on jockeys’ pant legs to work trucks in and around the track, the Ram Truck Brand and Ram trucks will be proudly on display as part of a new sponsorship with the Kentucky Derby and Churchill Downs.
Ram trucks wrapped in customized graphics inspired by the unique designs of jockey silks will be positioned throughout Churchill Downs. As part of the overall integration of the Ram Truck Brand with Churchill Downs, the Ram Truck Jobsite Tour trailer will be located near the track so that attendees will be able to engage in the full brand experience.
“The Ram Truck Brand is honored to be a part of the 136th Kentucky Derby at Churchill Downs as well as the history and tradition associated with this annual event,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Ram Trucks not only carry people, they tow and deliver precious cargo such as these beautiful, million dollar athletes that grace the race track.”
The sponsorship is part of the launch of the 2010 Ram Heavy Duty and includes broadcast media placement that will also air during the Kentucky Derby as well as the 155th Preakness on May 15 and the 2010 Belmont Stakes on June 5. Digital media placement includes direct links to the Ram Truck Brand website on KentuckyDerby.com and ChurchillDowns.com. As part of the sponsorship, the Ram Truck Brand will be part of the winner’s circle as the winner of the Super Hi-5-wager will be awarded with a new Ram truck.
“Churchill Downs is excited to see the Ram Truck Brand become Official Truck of Churchill Downs and Official Partner of the 136th Kentucky Derby in such a robust and comprehensive way,” said Kristin L. Warfield, Sr. Director, Partnership Development & Activation, Churchill Downs Incorporated. “Both the Kentucky Derby and the Ram Truck Brand are time-tested, embody the American spirit have a long history of delivering exceptional customer experiences.”
