The all-new 2014 Corolla will include dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Corolla reputation for reliability, efficiency and function, making Toyota’s newest compact the most surprising and capable Corolla yet.
With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world. The global scope of Corolla now finds it manufactured in 16 locations and sold in 154 countries. The Toyota Corolla’s appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla’s chief engineer, who sought “to develop a car that brings happiness and well-being to people around the world.”
As a result of more than 40 years on the market satisfying consumer needs, this compact car has developed into a pillar supporting Toyota’s famed reputation for quality, durability, and reliability. The Corolla, maybe more so than any other Toyota sold globally, has been the answer for consumers in the market for a reliable, efficient, and affordable compact vehicle.
In developing this new 11th generation of Corolla, Toyota designer and engineers relied on exhaustive consumer feedback to help shape key elements of the product on a global scale. Customers emphasized the overwhelming importance of vehicle design on product perception in the marketplace. The all-new 11th generation Corolla makes a much stronger design statement, with more compelling exterior and interior executions that challenge the pre-conceptions about Corolla. The next generation Corolla continues the Toyota brand’s recent momentum set forth by design-focused product launches such as Avalon and RAV4. The 2014 Corolla will remain appealing to the current consumers while helping the world’s most popular car grow in appeal with youthful car buyers.
Source: Toyota
