New York-based advertising company McCann Worldgroup said it has named Bill Kolb to the newly-created position of chairman and CEO of the General Motors Chevrolet account, The Detroit News reports.
Kolb will lead the Commonwealth advertising team that handles GM’s global Chevrolet advertising account and will oversee MCann’s Detroit operations, the company said.
Kolb is CEO of MRM, which is McCann’s global digital marketing and management agency. He will continue to serve as chairman of MRM.
Source: The Detroit News
