General Motors (GM) has appointed Tim Mahoney as chief marketing officer of global Chevrolet and global GM marketing operations leader, effective April 1.
Mahoney will be responsible to execute Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations. He will report to Alan Batey, GM vice president, U.S. sales and service and interim GM global chief marketing officer.
Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011.
“Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business. His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally,” Batey said in a news release.
In 2012, Chevrolet sold 4.95 million vehicles worldwide, making it the world’s fastest-growing major automotive brand.
