The advancements made by technology in this digital age are changing the way we operate our daily lives at a speed never seen. Rather than be left in the past Audi is charging headfirst into the digital age with Audi City. Audi City is a hybrid digital storefront/physical showroom. Audi is looking to install this type of facility in highly urban areas where space is limited and a full showroom may be less practical.
The first Audi City is in London near Picadilly Circus. The showroom will feature screens that can offer potential customers 1:1 scale models of all cars in all colors with all options allowing them much more flexibility than a standard showroom in choosing the right car for them.
“People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.” Audi hopes that these stores will become more than dealer storefronts, evolving into a meeting place for the owners and fans of the brand, eventually being used as a dialogue forum.
While a huge step away from the traditional showroom, we are excited at this look towards the automotive future.
