Buyology Inc. is a company that exists for the purpose of helping other companies find out what makes consumers tick. For the second year in a row, the research outfit teamed up with the survey experts at uSamp to determine which American brands carry the most in-depth connection with consumers. Personal and emotional ties were evaluated across 10 industries and the 2012 edition of the “Most Desired Brands” list covered 220 companies. For men and beating out BMW, the most sought after car maker was non other than Cadillac.
“This year’s brand ranking demonstrates that it’s essential for companies to invest in creating deeper differentiated relationships with their consumers. These relationships provide the context that either amplifies or diminishes everything the brand does to connect with its customers,” said Gary Singer, Founding Partner and CEO of Buyology Inc. For 2011, Cadillac saw a sales growth of 6.8 percent which was headlined by the sporty CTS family. Offerings such as the CTS-V and CTS Coupe do a fantastic job of blending performance with class and efficiency and thus, GM’s premium brand has earned numerous repeat buyers.
Source: Cadillac & Buyology Inc.
