The American icon known as the Jeep Wrangler may have gone through a few significant changes recently, but the same philosophy that brought it to life multiple decades ago still holds strong. Because of its honestly unique blend of modern running gear and old-school character, the go-anywhere SUV has been gaining sales rapidly and Chrysler is having to work hard to keep up. In 2011, even while the old 3.8 liter V6 was in use, the Wrangler sold 122,460 units; a 30 percent increase compared to 2010. With the sluggish 3.8 gone and the new Pentastar in its place, Jeep is expecting even better sales for 2012 and will be increasing production because of it.
According to an Autoblog.com article, Jeep CEO, Mike Manley, said he’s always thinking about if he’ll have enough Wranglers to keep up with demand. “I’m always worried about having enough Wrangler production … The orders are still coming in very, very strong on Wrangler, not just here in the United States, but worldwide. We’re working very, very closely with the plant to try to get all the orders fulfilled,” said Manley. Chrysler’s Toledo, Ohio assembly plant is currently the only home for the Wrangler. Even though it has been running at full tilt, that still might not be enough so, with the assistance of the United Auto Workers, production should increase by 100 units per day. Starting in June, 50 new workers will be added to help with the extra work.
Source: Autoblog.com
