Potential buyers of high performance, luxury cars have a lot of decision-making to do. In order to grab their attention and hold it, manufactures must go the extra mile and Cadillac is planning on doing just that. Set on private road courses and offered to potential customers, Cadillac is introducing the “V-Series Performance Labs” to demonstrate the elegant but brutal power of their V-Series cars.
So far, more than 3,000 consumers have been invited to the upcoming events. Mostly competing performance, luxury car owners, the participants will be able to experience first hand Cadillac’s 553 horsepower CTS-V. Demonstrations, personalized driver training and the chance to meet GM racing members will all take place at the Labs.
“I am always happy to put my money where my mouth is in terms of putting people behind the wheel and letting the products speak for themselves,” said Cadillac Vice President of Marketing Don Butler. “Regardless of what they buy, I want to connect with them on their level, where they live and play, and when it’s most convenient for them.”
The next V-Series Performance Lab will take place October 14 through the 16 at Georgia’s Road Atlanta race track. The Auto Club Speedway in Fontana, California will be the final battle ground for the 2011 Labs. They will take place December 9 through the 11 and will be filled with invitees, select media and dealerships.
Source: Cadillac
