Infiniti today announced a $53,700 USD M.S.R.P. for the all-new 2012 Infiniti M Hybrid, which goes on sale March 16, 2011 at Infiniti retailers nationwide. The Infiniti M Hybrid is the first V6 true luxury performance “driver’s” hybrid – and the only vehicle to offer more than 350 horsepower and 32 mpg fuel economy. Estimated fuel economy is 27 mpg City, 32 mpg Highway, with Combined fuel economy rated at 29 mpg.
The 2012 Infiniti M performance luxury sedan is also offered in four non-hybrid models, which go on sale March 2, 2011. The non-hybrid Infiniti M has a starting M.S.R.P. of $47,700 USD for the Infiniti M37 RWD. The other models are the Infiniti M37 AWD ($49,850 USD), Infiniti M56 RWD ($59,100 USD) and Infiniti M56 AWD ($61,600 USD).
“We’re excited to be able to bring in the new Infiniti M Hybrid – with its exceptional blend of power, efficiency, style, luxury and technology – at an M.S.R.P. of under $54,000,” said Infiniti Vice President Ben Poore. “Competitively priced, though with little real direct competition, we expect the M Hybrid to continue the strong sales momentum the new Infiniti M Sedan has been experiencing since its launch in the 2011 model year.”
The new Infiniti M Hybrid will also be the feature vehicle for Infiniti’s corporate partnership with the NCAA, CBS Sports and Turner Sports. Infiniti will run a multi-media campaign highlighting the M Hybrid and other Infiniti performance luxury vehicles during regular-season men’s basketball games and the newly expanded, 68-team 2011 NCAA Division I Men’s Basketball Championship. In addition, Infiniti will present in-game “coaches spotlights” during the tournament.
